BENJAMIN OWUSU

PROFILE

Benjamin Owusu, the Chief Executive Officer of Goodride Equipment Ltd, is a highly accomplished leader with over two decades of experience in the heavy equipment, engineering, and sales industries. Under his global-minded leadership, Goodride Equipment has become a key player in the provision of heavy machinery solutions, offering a diverse range of products including tipper trucks, mining equipment, construction machinery, and generator sets across Ghana and West Africa.

Professional Journey

Benjamin’s leadership is defined by his deep strategic insight, his commitment to operational excellence, and his ability to foster international partnerships. As CEO of Goodride Equipment Ltd since 2024, he has leveraged his extensive expertise to lead the company through a period of growth, focusing on expanding its product offerings and market reach, both locally and regionally.

Before assuming leadership at Goodride Equipment, Benjamin served as CEO of Goodride Enterprise, honing his skills in business management and sales. His tenure as Head of Trucks, Equipment, and Generator Sales at J.A. Plant Pool (GH) Ltd saw him achieve a 100% increase in company revenue through innovative sales strategies and by expanding the company’s footprint into key West African markets, including Togo, Mali, and Burkina Faso.

His experience in international business has enabled him to successfully navigate complex markets and forge strong relationships with clients and partners. He has secured contracts with major mining companies and led successful ventures into public sector projects such as the Cocoa Road infrastructure initiative.

Key Achievements

• Revenue Growth: Led a 100% increase in sales revenue at J.A. Plant Pool through strategic sales and market development initiatives.
• Regional Expansion: Successfully spearheaded equipment sales across West Africa, enhancing the company’s regional footprint and driving growth in Togo, Mali, and Burkina Faso.
• Strategic Industry Penetration: Pioneered the introduction of Chinese mining equipment to Ghana’s mining industry, securing significant market share.
• Leadership in Infrastructure: Facilitated key partnerships with government and private sector contractors, securing contracts for critical infrastructure projects.

Leadership Philosophy

Benjamin’s leadership approach blends visionary thinking with hands-on execution. He is committed to fostering long-term partnerships with clients by offering tailored, high-quality solutions that address their specific needs. His international perspective and deep industry knowledge position Goodride Equipment as a leader not just in Ghana, but across the broader West African region. Benjamin believes in empowering his team through continuous learning and development, creating an environment where innovation and operational excellence can thrive.

Global Vision

As CEO, Benjamin is focused on transforming Goodride Equipment Ltd into a globally competitive company. His vision is to position the firm as a leading provider of heavy machinery solutions in West Africa, with a commitment to sustainability, innovation, and customer satisfaction. Under his leadership, the company is actively exploring partnerships with international manufacturers and suppliers, bringing cutting-edge technology and environmentally friendly solutions to the region’s construction and mining sectors.

Commitment to Sustainability

In alignment with global trends, Benjamin is also steering Goodride Equipment towards sustainability by exploring eco-friendly machinery and fuel-efficient equipment that minimize environmental impact. This aligns with his long-term vision of contributing to a greener, more sustainable future for Ghana and West Africa’s industrial sector.

Educational Background & Professional Development

Benjamin holds a Commonwealth Executive MBA and a B.Sc. (Hons) in Agricultural Engineering from Kwame Nkrumah University of Science and Technology (KNUST). He has continuously invested in his professional growth by attending leadership and sales training programs in South Africa, the UAE, and other international forums, keeping him at the forefront of industry innovations and leadership practices.

Key Competencies

• Global Sales Strategy: Expertise in developing cross-border sales strategies that have delivered tangible business growth in West Africa.
• Leadership & Mentorship: A strong advocate for team development, mentoring sales professionals to deliver exceptional results.
• Market Expansion & Innovation: Proven ability to enter new markets and introduce innovative products and solutions to the market.
• Sustainability Leadership: A forward-thinking leader with a focus on integrating sustainability into business operations.

Vision for the Future

Benjamin’s vision for Goodride Equipment Ltd is to lead the company into a new era of sustainable growth. By leveraging his strong network of international partners, he aims to bring the latest technology and machinery to West Africa, contributing to the region’s infrastructure development. With a focus on eco-friendly solutions, innovation, and exceptional customer service, Goodride is poised to set new industry standards in the years to come.